Premier League 2022/23 commercial guide: Every club, every sponsor, all the major TV deals

English soccer’s Premier League returns on Friday with Arsenal travelling to Selhurst Park to take on Crystal Palace. 

The game will kick off the 31st season of English soccer’s top flight, which is getting underway a week earlier than usual this season to accommodate a break in the calendar for the first-ever winter edition of the Fifa World Cup. 

While Qatar 2022 has created some calendar challenges, the Premier League continues to flourish commercially. According to Statista, the combined revenue of the competition’s 20 clubs for the 2021/22 campaign was around €6.1 billion (US$6.2 billion), which puts it well out in front of the other major European leagues.

That gap only looks set to get bigger, with this season marking the first of a new three-year cycle that will see the Premier League bring in more than UK£10 billion (US$12.1 billion) in media rights revenue, with income from overseas deals set to surpass what the competition receives for its domestic agreements for the first time.

Speaking to Sky Sports earlier this week, Premier League chief executive Richard Masters said soccer in England has been “transformed” since the division was founded in 1992, stating that the competition “plays a big role in the economic and social fabric” of the country. There remain concerns, however, about the divide between the top flight and the three tiers in the English Football League (EFL), with conversations continuing over how the Premier League can better support the rest of the pyramid. 

With all of that still to be determined, SportsPro presents its annual Premier League commercial guide, providing a rundown of every team, every sponsor and all the major TV deals for the 2022/23 season. 



League executives

Chair: Alison Brittain
Chief executive: Richard Masters
Chief commercial officer: Will Brass
Chief media officer: Paul Molnar
General counsel: Kevin Plumb
Chief communications officer: Emma Wilkinson


The teams

Note: All sponsorship values have been reported or officially disclosed. Prize money estimates are based on merit payments and facility fees reported by Planet Football. Social followings are taken from Conviva and include Facebook, Instagram, Twitter and YouTube.


Arsenal

Owner: Stan Kroenke
Chief executive: Vinai Venkatesham
Estimated 2021/22 prize money: UK£69.7 million (US$85.4 million)
Stadium: Emirates Stadium (60,260)
Average attendance 2021/22: 59,811
Kit supplier: Adidas (UK£300 million, signed 2018, expires 2024)
Main sponsor: Emirates (UK£200 million, signed 2018, expires 2024)
Sleeve sponsor: Visit Rwanda Tourist Board (UK£10 million per year, signed 2018, renewed 2021, expires 2025)
Training kit partner: Included in Emirates deal 
Other partners: Acronis, Ball Corporation, Konami, Santa Rita, Socios, Sportsbet.io, Cadbury, Camden Town Brewery, Ganzberg, Intel, Lavazza, Octopus Energy, Therabody, Prime Hydration, ExtraMarks, eToro, Ultimate Champions
Social media following: 82.5 million


Aston Villa

Owner: Wes Edens, Nassef Sawaris
Chief executive: Christian Purslow
Estimated 2021/22 prize money: UK£37.4 million (US$45.8 million) 
Stadium: Villa Park (42,785)
Average attendance 2021/22: 41,651
Kit supplier: Castore (value not reported, signed 2022, duration not reported)
Main sponsor: Cazoo (UK£6 million per year, signed 2020, duration not reported)
Sleeve sponsor: N/A (deal with OB Sports expired at end of last season)
Training kit partner: Included in Cazoo deal
Other partners: Luke, Heineken, Purity, Aston University, Socios, Homeserve, Gym+Coffee, eToro, Monster Energy, Cadbury
Social media following: 8.3 million

Aston Villa have a new kit deal with Castore for the 2022/23 season


Bournemouth

Owner: Maxim Demin
Chief executive: Neill Blake
Estimated 2021/22 prize money: N/A (promoted from Championship) 
Stadium: Vitality Stadium (11,379)
Average attendance 2021/22: Unknown
Kit supplier: Umbro (value not reported, signed 2017, extended 2021, expires 2026)
Main sponsor: Dafabet (value not reported, signed 2022, expires 2024) 
Sleeve sponsor: DeWalt (value not reported, signed 2022, expires 2023) 
Training kit partner: MSP Capital (value not reported, signed 2022, expires 2023)
Other partners: Bournemouth University, Quinnbet, United Pallet Network, Alan & Thomas, BBC Radio Solent, Cedar Group, Heineken, Hendy Group, IPro, Usana
Social media following: 1.2 million


Brentford

Owner: Matthew Benham
Chief executive: Jon Varney
Estimated 2021/22 prize money: UK£35.3 million (US$43.4 million)
Stadium: Gtech Community Stadium (17,250)
Average attendance 2021/22: 16,907
Kit supplier: Umbro (value not reported, signed 2019, expires 2025)
Main sponsor: Hollywoodbets (value not reported, signed 2021, duration not reported)
Sleeve sponsor: SafetyCulture (value not reported, signed 2021, expires 2023)
Training kit partner: Included in Hollywoodbets deal
Other partners: University of West London, Fuller’s London Pride, Utilita, Dormeo, Pensionbee, CoinJar, IFX Payments, Tribus, Octink, Simplexity Travel, Reliable Networks, Out Chef, Referment, Ron Smith, Hertings, Tela, Geoff Neal Group, The Shire London, ACL, Openpay, The Tumeric co., The Hogarth Health Club, Big Yellow
Social media following: 975.1k



Brighton & Hove Albion

Owner: Tony Bloom
Chief executive: Paul Barber
Estimated 2021/22 prize money: UK£45.9 million (US$56.4 million)
Stadium: American Express Community Stadium (31,800)
Average attendance 2021/22: 30,943
Kit supplier: Nike (UK£1.5 million per season, renewal signed 2019, duration not reported)
Main sponsor: American Express (UK£100 million, signed 2019, expires 2031)
Sleeve sponsor: Snickers UK (value not reported, renewed 2021, duration not reported)
Training kit partner: Included in American Express deal
Other partners: Betway, FT Games, Energizer, Heineken, Harveys Brewery, Football Manager, iTalk, Sussex Skills Solutions, Mayo Wynne Baxter Solicitors, Donatello, Fileder Filter Systems, Mansell McTaggart, Gap Solutions, Sun Harvest
Social media following: 1.7 million


Chelsea

Owner: Todd Boehly
President of business: Tom Glick
Estimated 2021/22 prize money: UK£70.4 million (US$86.4 million)
Stadium: Stamford Bridge (41,837)
Average attendance 2021/22: 36,443
Kit supplier: Nike (UK£900 million, signed 2016, expires 2032)
Main sponsor: Three (UK£40 million per year, signed 2020, expires 2023)
Sleeve sponsor: WhaleFin (UK£20 million per year, signed 2022, duration not reported)
Training kit partner: Trivago (value not reported, multi-year deal signed 2021, duration not reported)
Other partners: Cadbury, EA Sports, Go Markets, Hublot, Levy Restaurants, Parimatch, MSC Cruises, Singha, Rexona, Zapp
Social media following: 110.3 million


Crystal Palace

Owners: Steve Parish, Josh Harris, David Blitzer, John Textor
Chairman: Steve Parish
Estimated 2021/22 prize money: UK£38.9 million (US$47.7 million)
Stadium: Selhurst Park (25,456)
Average attendance 2021/22: 24,382
Kit supplier: Macron (value not reported, long-term deal signed 2022, duration not reported)
Main sponsor: Cinch (value not reported, multi-year deal signed 2022, duration not reported)
Sleeve sponsor: Mukuru (value not reported, signed 2022, expires 2023)
Training kit partner: Included in Cinch deal
Other partners: Apsley Tailors, Carlsberg, eToro, Utilita, Vitality, iPro, Dam Health, Socios, University of Roehampton, Humm, Stanley
Social media following: 4.5 million


Everton

Owner: Farhad Moshiri
Chief executive: Denise Barrett-Baxendale
Estimated 2021/22 prize money: UK£34 million (US$41.7 million)
Stadium: Goodison Park (39,572)
Average 2021/22 attendance: 38,906
Kit supplier: Hummel (UK£10 million per year, signed 2020, expires 2023)
Main sponsor: Stake.com (UK£10 million per year, long-term deal signed 2022, duration not reported)
Sleeve sponsor: Boxt (value not reported, signed 2022, duration not reported)
Training kit partner: Included in Stake.com deal
Other partners: Fanatics, Socios, Davanti Tyres, Sokin, Carling, Lucozade, Sportsbreaks.com, FanCurve, The Turmeric Co, Christopher Ward
Social media following: 10 million


Fulham

Owner: Shahid Khan
Chief executive: Alistair Mackintosh
Estimated prize money 2021/22: N/A (promoted from Championship)
Stadium: Craven Cottage (25,700)
Average attendance 2021/22: Unknown
Kit supplier: Adidas (value not reported, signed 2017, expires 2023)
Main sponsor: W88 (value not reported, signed 2022, expires 2023)
Sleeve sponsor: World Mobile (value not reported, signed 2022, expires 2023)
Training kit partner: Included in World Mobile deal
Other partners: Buxton, CAE, Charles Tyrwhitt, Applied Nutrition, CRX, Playermaker, Sokin, Somfy, Therabody, Better Gym, UTL, Webexpenses
Social media following: 2.3 million


Leeds United

Owner: Andrea Radrizzani
Chief executive: Angus Kinnear
Estimated prize money 2021/22: UK£29.4 million (US$36 million)
Stadium: Elland Road (37,890)
Average attendance 2021/22: 36,443
Kit supplier: Adidas (value not reported, signed 2020, expires 2025)
Main sponsor: SBOTOP (UK£6 million per year, signed 2020, duration not reported)
Sleeve sponsor: Wish (value not reported, signed 2022, expires 2023)
Training kit partner: Astonish (value not reported, signed 2022, expires 2023)
Other partners: Clipper, JD Sports, Skrill, Hisense, Transunion, Burflex Scaffolding, Vitality, Heineken, Socios, eToro, Utilita, Yorkshire Cancer Research, Ebuyer, Cadbury, EA Sports, Bet365, President Energy, AMT Auto, BWS
Social media following: 3.3 million



Leicester City

Owner: King Power
Chief executive: Susan Whelan
Estimated prize money 2021/22: UK£49.5 million (US$60.3 million)
Stadium: King Power Stadium (32,312)
Average attendance 2021/22: 31,940
Kit supplier:
 Adidas, UK£3 million (US$3.8 million) per season, signed 2018, length not reported
Main sponsor: FBS, (‘record’ deal, signed 2021, expires 2024)
Sleeve sponsor: Bia Saigon (UK£600,000 (US$730,500) per season, signed 2019, duration not reported)
Training kit partner: Included in FBS deal
Other partners: Chang, DHL, HTH, Monster Energy, W88, Syinix, LoveBet, Landsail, Vitality, Walkers, Sandicliffe, Lanes, Bakers Waste
Social media following: 16.7 million


Liverpool

Owner: Fenway Sports Group
Chief executive: Billy Hogan
Estimated prize money 2021/22: UK£77.7 million (US$94.5 million)
Stadium: Anfield (54,000)
Average attendance 2021/22: 53,008
Kit supplier:
Nike (UK£30 million per year, signed 2020, duration not reported)
Main sponsor: Standard Chartered (UK£50 million per year, extension signed 2022, expires 2027) 
Sleeve sponsor: Expedia (UK£10 million per year, signed 2020, expires 2023)
Training kit partner: Axa (UK£20 million per year, extension signed 2020, duration not reported) 
Other partners: Carlsberg, Wasabi, Vista, SC Johnson, Kodansha, Sonos, EA Sports, Mauritius Tourism, Monster Energy, Nivea, Petro Canada – Holly Frontier, Think Markets, Quorn, Cadbury, Acronis, Joie, Cardless, Alex Bank
Social media following: 108 million



Manchester City

Owner: City Football Group (CFG)
Chief executive: Ferran Soriano
Estimated prize money 2021/22: UK£79.4 million (US$96.6 million)
Stadium: Etihad Stadium (55,097)
Average attendance 2021/22: 52,738
Kit supplier: Puma (UK£650 million, signed 2019, expires 2028)
Main sponsor: Etihad Airways (UK£67.5 million per year, signed 2009, duration not reported)
Sleeve sponsor: Nexen Tire (UK£10 million per year, extension signed 2020, duration not reported)
Training kit partner: OKX (US$20 million per year, signed 2022, expires 2023)
Other partners: e&, Nissan, Visit Abu Dhabi, Midea, EA Sports, EA Sports, Cisco, Wix, QNET, Socios, Sure, Aldar, Axi, JNC, Hays, Xylem, Sony, Gatorade, Unilumin Sports, Dsquared2, Acronis, Therabody, S.C.M, WeWork, Qualtrics, Emirates Palace, Masdar, Asahi Super Dry
Social media following: 92 million


Manchester United

Owner: Glazer Family
Chief executive: Richard Arnold
Estimated prize money 2021/22: UK£65.2 million (US$79.4 million)
Stadium: Old Trafford (76,962)
Average attendance 2021/22: 73,156
Kit supplier: Adidas (UK£75 million per year, signed 2015, expires 2025)
Main sponsor: TeamViewer (UK£47.5 million per year, signed 2021, expires 2026)
Sleeve sponsor: DXC Technology (value not reported, signed 2022, duration not reported)
Training kit partner: Tezos (UK£20 million per year, multi-year deal signed 2022, duration not reported)
Other partners: Apollo Tyres, Cadbury, Canon Medical Systems, Casillero Del Diablo, Chevrolet, Chivas, DHL, EcoLab, Kohler, Konami, Maul Jim, Marriott Hotels, Melitta, Mlily, Remington, Renewable Energy Group, Visit Malta, Qualcomm Technologies
Social media following: 172 million

Manchester United will be hoping the arrival of Erik Ten Hag will lead to a change of fortunes


Newcastle United

Owner: Public Investment Fund (PIF) of Saudi Arabia
Chief executive: Darren Eales
Estimated prize money 2021/22: UK£46.3 million (US$56.4 million)
Stadium: St James’ Park (52,405)
Average attendance 2021/22: 51,487
Kit supplier: Castore (UK£5 million per year, signed 2021, duration not reported)
Main sponsor: Fun88 (UK£6.5 million per year, extension signed 2020, duration not reported)
Sleeve sponsor: Noon (value not reported, signed 2022, duration not reported)
Training kit partner: Included in Fun88 deal
Other partners: Carling, eToro, BoyleSports, Pulman, Perfect Image, Energy Impact
Social media following: 6.2 million


Nottingham Forest

Owner: Evangelos Marinakis
Chief executive: Dane Murphy
Estimated prize money 2021/22: N/A (promoted from Championship)
Stadium: The City Ground (30,445)
Average attendance 2021/22: Unknown
Kit supplier: Macron (value not reported, extension signed 2020, duration not reported)
Main sponsor: N/A
Sleeve sponsor: N/A
Training kit partner: N/A
Other partners: UK Meds, The Skinny Food Co, PocketVet, Ideagen PLC, Roko Health Club, EON, iPro Hydrate, Healthspan, 888 Sport, Document Network Services, Delta Fulfilment, SportFive, Molson Coors, BMI
Social media following: 1.4 million



Southampton

Owner: Dragan Šolak
Chairman: Henrik Kraft
Estimated prize money 2021/22: UK£27.2 million (US$33.2 million)
Stadium: St Mary’s Stadium (32,384)
Average attendance 2021/22: 29,882
Kit supplier: Hummel (value not reported, signed 2021, expires 2026)
Main sponsor: Sportsbet.io (‘record’ deal signed 2021, expires 2024)
Sleeve sponsor: JD (value not reported, signed 2022, expires 2023)
Training kit partner: N/A
Other partners: Etoro, Vitality, Kingfisher, Monster, Utilita, Acronis
Social media following: 6 million


Tottenham Hotspur

Owner: ENIC International
Chairman: Daniel Levy
Estimated prize money 2021/22: UK£70.5 million (US$85.9 million)
Stadium: Tottenham Hotspur Stadium (62,850)
Average attendance 2021/22: 56,523
Kit supplier: Nike (UK£30 million per year, signed 2018, expires 2033)
Main sponsor: AIA (UK£320 million, signed 2019, expires 2027)
Sleeve sponsor: Cinch (value not reported, signed 2021, expires 2026)
Training kit partner: Getir (value not reported, signed 2021, expires 2024)
Other partners: HSBC, Hewlett Packard Enterprise, Libertex, Fun88, Betway, Monster Energy, Heineken, Kumho Tyre, Science In Sport, EA Sports, Cadbury
Social media following: 47.1 million



West Ham United

Owners: David Sullivan, David Gold, Daniel Křetínský, Albert Smith
Vice chairman: Karren Brady
Estimated prize money 2021/22: UK£58.7 million (US$71.6 million)
Stadium: London Stadium (60,000)
Average attendance 2021/22: 58,513
Kit supplier: Umbro (UK£5 million per year, extension signed 2019, expires 2023)
Main sponsor: Betway (UK£10 million per year, signed 2019, expires 2025)
Sleeve sponsor: Scope Markets (up to UK£1.5 million per year, extension signed 2021, duration not reported) 
Training kit partner: Included in Betway deal
Other partners: Fetch.ai, Trustly, Lyca Mobile, Monster Energy, Eva Air, Peak Defi, Heineken, Global Reach, UFL, Skye Cloud, P1 Travel, Acronis, Jeton, Paul Robinson Solicitors, Elmo Webexpenses
Social media following: 7.6 million


Wolverhampton Wanderers

Owner: Fosun International
Executive chairman: Jeff Shi
Estimated prize money 2021/22: UK£44.2 million (US$53.7 million)
Stadium: Molineux Stadium (32,000)
Average attendance 2021/22: 30,692
Kit supplier: Castore (UK£1 million per year, signed 2021, expires 2024)
Main sponsor: AstroPay (value not reported, signed 2022, expires 2023) 
Sleeve sponsor: 12Bet (value not reported, signed 2022, duration not reported) 
Training kit partner: Royal Caribbean (value not reported, signed 2021, expires 2023)
Other partners: Trade Nation, Monster Energy, Carling, Bet365, Global Reach, A&H Construction, Silverbug, Trade Nation, Arctic Wolf, Cadbury, Reconomy, Wednesfield Taxis, Purcell Branding
Social media following: 6.2 million

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